Sheila Puertollano
Digital Marketing
Coffee snob
Who I am

I am Spanish and currently based in London. I was living and working in Dublin for a few years before deciding that weather here is so much better! (Yes, that’s a fact.) I left my home city quite a few years ago and I’m not planning in going back anytime soon…

My career in paid search spans nine years, having previously held senior roles in both digital marketing agencies and in-house teams. I’ve lead and managed paid search strategies across a number of different verticals, including retail, automotive, banking, charities, FMCG, consumer electronics and communications.

While I’ve focused on paid search for the last decade, I am an all-round digital marketing expert with knowledge of SEO, display, re-targeting and email.

In my spare time I am a travel fanatic: I go away as often as possible and can spend hours researching my next trip. I also enjoy trying out new restaurants, tasting new foods, and drinking good wine. Who doesn’t, right?

  • Phone: 0 7447 413 425
  • E-mail:
  • Skype: sheilap_
My Skills
Core Skills
Language Skills
Personal Skills
  • Effective problem solving
  • Great team player
  • Creative & hard working
  • Passionate leader
  • Proactive can do attitude and enthusiasm
  • Functional decission making skills
Download Summary CV
Work & Education
  • Paid Media Stratgist
    SEP 2016 - CURRENT
    Allotment Digital Marketing

    Responsible for defining and implementing digital marketing strategies for SMBs on a remote basis, while studying a business strategy specialisation and travelling around Asia and the Pacific.

  • Head of Paid Search
    JUN 2014 - AUG 2016
    Debenhams Retail PLC

    In this role, I successfully planned and executed the transitioning of all Debenhams’ paid search accounts across UK, Ireland and international markets from an agency to the in-house team (which I recruited and trained). I was responsible for setting and implementing the PPC strategy for the business and overseeing the activity, in addition to forecasting, managing budgets and doing the P&L for the department.

  • Paid Search Manager
    APR 2013 - JUN 2014
    Fresh Egg

    I managed several clients across different verticals for whom I planned, managed, and executed complete Paid Search strategies – everything from industry or competition analysis, to creation of new campaigns based on upcoming opportunities, to forecasting and reporting.

  • Digital Account Manager
    JUN 2011 - MAR 2013

    In this role I was responsible for the paid search and paid social management, creation and optimisation of campaigns for a number of different industries. I was also responsible for reporting, analysis and identification of opportunities for campaign growth.

  • Business Strategy Specialisation
    NOV 2016 - ongoing
    University of Virginia Darden School of Business
  • Crash Course in Data Science
    Johns Hopkins University
  • Google Search, Shopping & Analytics Partner
    Since 2015
  • Associate Diploma: Fashion Buying & Product Planning
    Dublin Institute of Design
  • Masters Degree in Online Marketing & Web Positioning
    Nett Formacion
  • BA in Communications: Advertising & Public Relations
    University of Wales
Contact Me

My experience is much broader than this but if you think I could be the candidate you are looking for, drop me a line!